AI in Email Marketing

What is Email Marketing?

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long.

While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the most popular methods. The reason for this is simple – it works. While technology has moved on, we still read email every day. Across the board, email marketing continues to offer an impressive ROI.

That’s not to say that email is a static technology. Just like many other aspects of how we use the internet, the possibilities of email have grown and evolved.

Artificial Intelligence In Email Marketing

If you’re a marketer who does any type of email marketing, you should look into how AI can help you dramatically improve and streamline your emails and how email plays into your digital marketing strategy.

AI-powered tools are being deployed today by brands to:

• Write email subject lines.
• Write portions of emails.
• Send personalized emails to each prospect.
• Optimize send times.
• Clean up email lists. Automatically create email newsletters with unprecedented personalization.

Advantages of AI driven Email Marketing

Artificial intelligence makes email marketing better in two big ways:

1. Increase revenue. AI-powered tools for email marketing are able to help you send better emails, which increases open and click rates, helping you make more money from email and produce better results from time spent on email marketing campaigns.
2. Decrease costs. AI-powered tools for email also make it easier, better, and faster to create winning campaigns, dramatically reducing the amount of time it takes your team to produce collateral for email marketing initiatives.

How Can AI Tools Help Improve Your Email Marketing?

Draft Email Copy and Subject Lines

AI can actually help you improve the words you use in your tailored emails-at scale. Here’s how.

• Write email subject lines all by itself. AI tools use natural language generation (NLG) to write email subject lines even better than humans can.
• Personalize copy down to the individual. AI-powered deep learning technology creates copy that resonates with any audience, segment, or individual.

Improve Deliverability and Optimize Email Outreach

There are a million different ways to improve the chances that your email reaches its intended target, and almost all of them can be improved with AI.

• Restructure your email campaigns. AI-powered tools can use historical data to break your marketing campaign into hundreds of sub-campaigns internally, then structure and deliver them to maximize inbox delivery by sending more targeted emails.
• Optimize send times. You can also use AI to optimize email send times at the individual level to ensure each recipient is more likely to see your email content.
• Clean up email lists. AI-powered technology can clean up email databases by removing out-of-date contacts and updating job titles, phone numbers, and other information automatically-improving deliverability across emails in the process.

Create Smarter Newsletters

Email newsletters are a piece of email marketing-and at the same time, a huge, separate beast to decode and optimize. Luckily, AI technology exists to make the whole process a whole lot smarter and more effective.

• Send automated newsletters. There are AI platforms dedicated solely to creating hyper-personalized “smart” newsletters. These are automated emails that contain content curated individually for every single reader, which dramatically improves subscriber engagement.