How AI based chatbot helps in eCommerce store?
What is a Chatbot?
A chatbot is a computer program that simulates conversation with human users to complete some sort of service.
A chatbot talks with customers about what they would like to purchase from the online store.
Chatbots for ecommerce companies are typically designed to:
- Check available products
- Complete buyers’ purchases
- Offer buyers product recommendations
- Provide customer support
- 24*7 customer assistance
- Updates customers with the latest news about respective companies
- Creates trust and improves customer engagement
Even with this list of functions, it might be difficult to imagine how online sellers use chatbots since the technology is relatively new.
Customer experience and Sales are two inseparable entities of an eCommerce business. In the world of ever-evolving technology, customers are becoming more demanding and want solutions within seconds. This is definitely not feasible with a traditional eCommerce environment.
The main challenges faced by an eCommerce platform are building a sizable customer base, gaining their trust and retaining them. It is next to impossible to provide the manpower required for an efficient round-the-clock customer service.
Chatbots represent the technological evolution of a question answering system. Driven by Artificial Intelligence(AI), Natural Language Processing (NLP), Machine Learning (ML) and automated rules, chatbots process data shared by the user to respond to requests of all kinds.
Main reasons to see increased usage in chatbots are-
- No need to download redundant applications as chatbots are embedded in a parent application
- Additional registration or sign-ups are not required to use a chatbot
- Chatbot is designed in such a way that all the required content; from catalogues to links, videos and photos are displayed within the provided chat-window. Hence no need to juggle between multiple tabs.
