How Augmented Reality (AR) helps brands to boost online eCommerce sell?

February 24, 2023

What Is Augmented Reality?

Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular.

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

How AR helps in eCommerce?

Augmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time.

7 Benefits of Augmented Reality in E-Commerce

‍Engages customers: Brands that engage and interact with their customers have a much higher chance of success
Makes Online Products “Tangible” : “Try Before You Buy” and “See It In Your Space”
Improves customer satisfaction and reduces returns: Improve buyer confidence and, in turn, reduces returns
Personalizes the shopping experience: Customers control over digital elements in their real space
Provides self-service store navigation: No need of floor salesperson
Reduces hygiene issues: Products to be handled and touched with “Try On” and “Try Out”
Creates content for social media: It takes boring marketing and makes it experiential.

Industries it helps improve online brand value and sell increase:

Fashion
Apparel
Furniture
Cosmetics
Jewelry and luxury goods

Augmented Reality in E-commerce – Statistics and Trends

Augmented reality spending is estimated to reach $60 billion by 2020
61% of online shoppers prefer to make purchases on sites that offer augmented reality technology
63% of customers say augmented reality would improve their shopping experience
35% say augmented reality would make them shop online more often
22% say they’d patronize brick-and-mortar stores less if augmented reality is available on more e-commerce sites
77% of customers prefer to use augmented reality capabilities to preview product variations such as color or style differences
40% of customers consent to pay a higher price for any products they were allowed to preview by augmented reality
45% of customers said augmented reality features save their time to make a decision
78% of people who’ve experienced augmented reality actively prefer these virtual experiences over video content
29% of consumers say that they would prefer to use augmented reality to view the product before they purchase it, while 51% consumers feel that retailers are failing to take full advantage of augmented reality
70% of consumers are expected to be more loyal to brands incorporating augmented reality as part of their shopping experience
73% of mobile AR users reported either high or very high satisfaction with mobile Augmented Reality experiences