How brands are using AI based Visual Product Search effectively?
What is visual search?
Visual search is a type of perceptual task requiring attention that typically involves an active scan of the visual environment for a particular object or feature among other objects or features. Visual search can take place with or without eye movements.
The potential business impact of visual search in E-commerce is tremendous. An investment in visual search-enabled social platforms can help emerging fashion and lifestyle brands identify their target audiences based on tastes, and convert them into customers. For established E-Commerce retailers, visual search can help customers quickly locate products from a massive catalog and remove language barriers.
When customers undertake a visual search, they look for a product with a photo or other image instead of the keywords normally used in search engines. Shoppers can take a picture of something they want to buy, upload it to the visual search engine of their choice—such as Google Images or Pinterest Lens—and immediately see visually similar items available to purchase.
Benefits of visual search for retailers
In the retail world, visual search has the power to make the shopping experience that much easier and quicker for customers—and that can yield some serious benefits for retailers and store owners.
“Customers who have an easier time finding the products they’re looking for are already one step closer to making a purchase.”
- Visual search leads to checkout twice as quickly as text-based search.
- Integrating online and offline shopping experiences
- This helps cut through the noise of online shopping and makes it easier for customers to make a purchasing decision.
- Word of mouth isn’t worth much if customers can’t figure out where that celebrity’s shoes came from
- Easy tracking and measuring of success
Video Credits : Clarifai
