Why AI driven product content generation is important?
What is product content?
Product content is, simply, the text, imagery, videos, 3D images and other information that a brand or retailer provides to describe its offerings. This includes product names, prices, dimensions, descriptions and anything else that further helps consumers to understand the items they are viewing.
eCommerce content is the material that is created to attract potential customers over an electronic network. eCommerce content includes tutorials, social media, user-made posts, product descriptions, and blog posts. Here’s how Salsify’s Product Experience Management Platform works.
Your product page is the most important page on your site.
Build your product page effectively and both your traffic and conversions will improve magically.
Fail to do so, and almost all your marketing and advertising efforts will fall short of goal.
This is risky business – and it’s the same business that digital marketers building landing pages have long been grappling with.
Your product page is now a landing page – at least in function.
This means it needs to (in order of importance):
- Use psychological triggers to convince browsers to add to cart
- Grab consumer attention immediately to the add to cart button
- Fully explain both the product and the company (after all, consumers are bypassing your homepage)
- Build trust in the product and company, often through social proof
- Upsell or resell to increase AOV
There are a variety of ways to do each one of these, and we’ll focus on each section below and show you examples of how folks are turning their ecommerce product pages into landing pages.
The key is to focus on these 3 best practices:
- Keeping your product page focused on the product and consistent with your brand
- Boosting your customers’ loyalty and confidence
- Inspiring customers to become promoters of your brand.
What is AI driven product content generation?
AI-Powered Content Writing is the self-service Natural Language Generation software that makes the writing of unique product descriptions and category texts for e-commerce incredibly fast.
eCommerce companies can automate the creation of search engine optimized product descriptions for thousands of products and multiple channels using the e-commerce product description generation
Product content is the most important factor following price and delivery time.
It is the key relationship between product content and traffic generation.
What AI (Artificial Intelligence) and ML (Machine Learning) can offer you?
- Stakeholder alignment and change management
- Relevant application –where it matters
- Quantity and quality of training dataset
- Right extraction technique for the different data sources
