Why brands are establishing D2C eCommerce Store?

• eCommerce has witnessed 17% growth post Covid-19 lockdown in India, 65% of brands are focusing more on developing their own eCommerce store to provide direct services to consumer
• However, the brands are selling on the marketplace as it drives the high order volume but the number of consumers shopping directly from the brands’ websites is increasing at a much faster pace than marketplaces, it has been witnessed with 88% order volume growth
• The consumer buying patterns and preferences have changed significantly with categories like Beauty & Wellness, Fashion & Accessories, Electronics & Mobile and Fast Moving Consumer Goods (FMCG) & Agricultural sectors seeing a surge and exponential growth along with the rising number of first-time online shoppers, following sectors has witnessed an unprecedented order volume growth of 130%, 80%, 65% and 55% respectively
• There has been a heavy downfall in return orders which has been declined today to 20% return percentage on COD from 27% in 2019 and 11% down in prepaid orders from 15% in 2019
• It’s not enough just to have an eCommerce store, you also need to ensure your online store meets the needs of B2B as well as D2C customers. This means a convenient, reliable, and complete eCommerce store and one that persuades customers to shop with you rather than turning to competitors
• It is most important to remind your customers that your eCommerce store is live and operational, with the help of Digital Marketing help your customers navigate your online store and place their orders online. Also, keep your sales representatives active for getting your customers online accounts set up
• If you have an existing eCommerce store, then this is the perfect time to think about rolling out further eCommerce stores to new regions and markets which will enhance your brand value as 47% of customers use the online search facility to identify their trusted brands
• A recent launch of an Apple eCommerce Store is the best example for all the brands and businesses to focus on providing the best ever shopping experience to your customers and pull them back instead of going to your competitors
• If you are worried for coming with your online existence, you should intensely look for your short-term possibilities which is to get your eCommerce store created professionally and long-term changes in customer behavior as online shopping has given an ease in customers shopping experience and it is more likely that customers won’t ditch the habit
• Only 18% of the consumers are shopping from brick & mortar

With the high demand of eCommerce, ACESnWS has positioned to provide best & quality developed eCommerce supply chain technology cloud solutions to help industry players of all sizes to manage their business efficiently. Established eight years ago with a rich IT industry experience of 23 years, ACESnWS is all set to process over 12% of India’s eCommerce volume in the country and work with leading online players across segments